Solid as a rock, bold as a brand

ROCO, a consortium of major construction players, was ready to step into the spotlight.
But how do you turn a technical joint venture into a brand people can rally behind?
You build it from the inside out.
StudioTokyo helped ROCO define a strong identity that connects employees across companies, and resonates with external stakeholders.

ROCO is now a brand that builds pride, trust, and connection.

Project made in collaboration with Whyte Corporate Affairs