![Pfizer AR+ /](/site/assets/files/1192/ar.png)
A major pharmaceutical company in Belgium, true to its innovative nature, wanted to do something special in preparation of the 2019-2024 term of office. Instead of a simple position paper, they went for a 100% interactive approach combining a focus on local proof points, a tailormade augmented reality application and an exhibition-like event, where stakeholders could interact with both content and experts.
Project made in collaboration with Whyte Corporate Affairs
A spoken invitation.
![](/site/assets/files/1206/case_pfizer_app.png)
When print meets
digital technology.
This position paper for the 2019-2024 term of office has been published to enlighten policy makers on the topics of interests to strenghten the healthcare system.
![](/site/assets/files/1206/case_pfizer_magazine.png)
Augmented Reality to engage stories that jump off the page.
The printed position paper has been enhanced by an overlay of technology. Some images revealed digital information through a smartphone or tablet.
![](/site/assets/files/1206/case_pfizer_app2.png)
Achievements
+110
App downloads
+35
keystakeholders present
50
decision makers reached
Interested/curious yet?
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